Posted By: Career Enrichment Network

The Academy of Asian Business (AAB) is pleased to announce the 2017 World Asian Business Case Competition, “How Asian Brands Soar.” This is the annual case competition organized by AAB that invites college students to write up and present an exciting Asian business case on how it became so successful. Applicants are invited from universities and colleges all around the world.

The competition will provide a great opportunity for the participants to not only learn from the case of the company they choose, but also have a wonderful experience of winning the competition. All winners will receive a global scholarship package of enriching and exciting Asian experience. As part of the scholarship package, the winners will be invited to their dream company, stay in a city like Seoul, or travel to other desired cities like Shanghai, Beijing, Tokyo, etc. They will find valuable opportunities to develop mentorships with business leaders and to build network and friendship with other global fellow participants for their future careers and businesses.

Conference theme : “ Creating unforgettable, lifelong experiences for students ”

Who : College students in teams of 2-3

Focus : Asian brands that have achieved significant success and became globally powerful brands. Asian brands that became globally renowned by serving consumers at the bottom of the pyramid. Focus on a brand from Korea, China, Japan, or any other Asian country for which the team represents.

Important Dates (according to Korean Standard Time):

Proposal submission deadline: April 21, 2017
Main case draft submission deadline: June 19, 2017
Announcement of finalists (10 teams) as Top 10 winners: June 27, 2017
The final presentation August 11-12, 2017, Sungkyunkwan University, Seoul, Korea

For more information about the case competition, visit the competition website at http://www.aabworld.org/activities/International_competition.php